NBN stresses importance of digital connection for seniors via Dentsu Creative

NBN launched the latest iteration of its “made for more” positioning in an integrated campaign through Dentsu Creative.

The post was first launched by BWM Isobar (now Dentsu Creative) in late 2021, highlighting the role of the national broadband network in connecting families across the country.

In the latest spot, the campaign tells the story of a grandfather and granddaughter who, while living far from each other, can connect and share moments together after the granddaughter. father connected NBN.

Other advantages: 30′: https://youtu.be/L8ywReU_lp8


Mark Treadwell, NBN’s Chief Brand and Advertising Officer, said: “Overall adoption of NBN by older Australians is much lower than in younger markets, and families no longer staying in one place. , a good internet connection can help these families stay. connected and share meaningful moments together.

“NBN is Australia’s ever-evolving digital backbone, and our role is to help build the digital capability of all Australians. It is essential that older generations do not miss out on the
advantages of an NBN connection.

Kirsty Muddle, CEO of Dentsu Creative, added, “This campaign is about the new ways families are using technology to actively participate in each other’s lives, even when the miles between them are vast.

“The campaign shows how important a strong internet connection remains even when Australians return to the office and can see each other in real life, it’s vital we don’t leave our older Australians behind as we embrace all that Internet can offer.”

The campaign launched on free-to-air television on October 4 and will extend to cinema, radio and digital channels.

Client: nbn

EGM strategy and marketing: Rose-Marie Carme
Managing Director of Brand and Advertising: Mark Treadwell
Chief Marketing Officer: Tracey Harries
Marketing Manager: Kate Farquhar

Agency: Dentsu Creative

Production company: Finch
Director: Paola Morabito
Executive Producer: Loren Bradley
Producer: Bryce Lintern
DOP: Stefan Duscio
Publisher: Bernard Garry, The Publishers
Colorist: Fergus Rotherham, Atticus
Music Composition: Otis Studios
Sound design and mixing: Rumble

Photo/motion production company: Louis & Co
Photographer: Jamie Macfadyen
Producer: Camilla Carey
Rework: Capture Lab