from networking opportunities to a podcast marathon to a reading corner and more

wine2wine Business Forum 2022 returns to Verona on November 7-8, 2022.

Exploring the axis of wine communication, the Forum will offer several opportunities for speakers and guests to show the current face of wine communication. These include several networking opportunities, two interactive workshops, a reading corner and a two-day podcast marathon.

European wine business forum par excellence, wine2wine Business Forum returns on November 7 and 8, offering more than 50 sessions over two days. After two years of hybrid and digital editions, the 9th edition of the Forum returns to face-to-face offering more than conferences. Exploring the axis of wine communication, the Forum will offer several opportunities for speakers and guests to show the current face of wine communication. These include several networking opportunities, two interactive workshops, a reading corner and a two-day podcast marathon.

Networking opportunities

True to its message of “Sharing Business Ideas” and following what we call Networking 3.0, the 9th edition of the Forum is specifically designed to foster networking between wine producers and a wide range of professionals and experts in the entire global wine industry. The Forum brings together all players in the wine sector: two days filled with export and import managers, cellar owners, wine producers, digital marketing managers, consultants, influencers and many others. Thanks to the location and the aperitifs organized jointly with Eataly, wine2wine Business Forum offers unique opportunities to meet professionals in the sector and build relationships and professional networks based on shared objectives, ethics and trust. After two years of focusing on e-commerce and online streaming services, wine2wine challenges speakers and listeners to rediscover face-to-face communication, inspiring them to listen to themselves live and build professional bridges. without screen. way.

Sensory workshops

Between the traditional sessions, two sensory workshops will enrich the program of the forum, including a blind tasting and a more traditional round table. “The Blind Guy’s Guide to Blind Tasting” session, led by Dr. Hoby Wedler, will include a blind tasting where the audience will explore sensory literacy and understand how we perceive and absorb the information around us without one of our main senses, sight. Audience members will be blindfolded and invited to create their own flavor vocabulary using specific flavor samples prepared by Dr. Wedler and his team. A second tasting will take place during the forum, in collaboration with Wine&Spirits Magazine.Joshua Greene, Editor-in-Chief of Wine & Spirits Magazine, and Stephanie Johnson, Editor-in-Chief Italy of the magazine, will host the session with three of the most respected sommeliers in the United States.During a blind tasting , participants will be invited to comment and evaluate certain wines previously analyzed by the magazine. jury.

Book corner

In its mission to determine the evolution of traditional wine communication, the wine2wine Business Forum promotes the presence of a reading corner as well as two sessions dedicated to wine guides and wine journalism. In a dedicated area of ​​the Palaexpo, the Forum will welcome several authors who will present their latest works on subjects related to wine. During coffee breaks between sessions, the public will be able to attend presentations and exchange with different authors from the industry. Among them, Alice Feiring, who will present her books To Fall in Love Drink This and Natural Wine for the People, Alessandro Torcoli, who will talk about his latest book Vinology, and Peter Yeung, who will present his handbook Luxury Wine Marketing: The Art and Science luxury wine branding. 5StarWines and Wine Without Wall judges such as Robert Joseph, Gabriele Gorelli MW, Andrea Lonardi, Pietro Russo, Gurvinder Bhatia IWE and Hoby Wedler will also be present to present 5StarWines – the Book 2023.

podcast marathon

Another event of the 9th edition of the Forum is a special podcast marathon. Podcasts have become a powerful means of mass communication in recent years, and several wine professionals have decided to try this new tool. For this reason, podcast hosts Steve Raye, Polly Hammond, Chris Scott and Cynthia Chaplin will lead a podcast marathon throughout the event, sponsored by WineAround. In a dedicated podcast booth, several podcasters will talk about this powerful communication tool in a series of twenty-minute sessions over the two days. The recorded sessions will be published in the coming months on Italian Wine Podcast, one of the media partners of the wine2wine Business Forum.

Tickets for the wine2wine Business Forum are now available on the event website. The complete program is also available: https://wine2wine.net/?lang=fr.

About: wine2wine Business Forum is a dynamic international wine industry forum organized by Veronafiere and held annually in Verona, Italy since 2014. wine2wine Business Forum 2022 will take place on November 7-8 at the Palaexpo in Veronafiere , Verona. The event is a key point of reference for wine producers and wine professionals looking to grow and grow their wine business worldwide. wine2wine Business Forum offers unique opportunities to share ideas on the most important issues facing the rapidly changing wine industry and to connect with wine professionals and experts. The forum takes place over two days and offers keynote sessions, seminars and interactive workshops that aim to equip participants with practical tools to improve their business. Speakers are renowned experts in their field and some of the brightest minds in the wine world from Italy and abroad. Additional information is available at http://www.wine2wine.net or by sending an email to [email protected]

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